Discover 5 key insights from the 2025 Mindbody State of the Industry Report on fitness, wellness, and how businesses are adapting to challenges. 67% say that they prioritize health and wellness in order to live a long and healthy life, while 30% are motivated by a desire to maintain or improve mobility. This generation is becoming a pivotal demographic for the industry due to their renewed commitment to health and well-being.
Today’s cannabis consumers are wellness-focused individuals who use the plant to enhance their fitness routines, improve recovery, and optimize their overall health. In fact, over 62% of cannabis consumers exercise daily or multiple times per week, while only 13% consume fast food with similar frequency. Cannabis can help the wellness trend nervous system regulation as more people embrace stress relief and holistic self-care. Whether focused on recovery, sleep, fitness, or healthy aging, consumers increasingly appear interested in personalized combinations designed to support overall well-being in a modern lifestyle economy.
Our mission is to provide accurate data and expert insights on emerging trends. And as technology influences this industry more accessories for a better board-game evening and more, those changes will happen even faster. Mobile apps are another way technology is influencing the personal fitness industry. Its flagship “Trainer+” uses AI technology to determine suitable weight loads for the user.
During the pandemic, there was a significant increase in searches for “garage gym,” but now they have reverted to the gradual growth observed before Covid. Individuals focused on productivity are increasingly turning to physical exercise as a means of enhancing their cognitive abilities. Numerous startups and companies are now offering advanced dietary supplements to meet consumer demand.
The integration of technology in sleep monitoring has transformed sleep habits by providing individuals with detailed insights into their sleep patterns. Network with leaders from top brands, explore new digital tools, and learn how fitness businesses are using technology to drive business growth. Fitness conferences and wellness events help you do exactly that by connecting you with leaders in training, behavior change, technology, and business so that you can apply new insights right away. With the rise of wellness real estate, wellness is extending into our living environments which will affect industries ranging from smart cities and mobility to healthcare and more.
Learn to interpret data from fitness apps and wearables to offer personalized insights and recommendations. Technology is revolutionizing fitness like never before, with AI-driven tools and wearables creating hyper-personalized fitness and health experiences in real-time. As people continue to focus on overall well-being, 2025 will see a rise in holistic health practices that include physical, mental, and emotional wellness, and more.
Brands should confirm whether the national pattern holds within their own state, retailer network, and customer base. The Generation Z product preferences data shows that vapor pens account for 38.2% of the generation’s tracked cannabis spending. It does not remove the need for strict age-aware marketing and customer verification. They represented the largest spending generation in Headset’s point-of-sale data, followed by Generation X at 23.5%, Generation Z at 21.2%, and Baby Boomers at 12.6%. Interest in self-care does not prove that a product treats a medical condition. The cannabis self-care interest data found that 45% of U.S. adults are interested in cannabis-related self-care products.
Market-level data and behavioral segmentation provide a more useful foundation. They illustrate how education, audience development, email engagement, reactivation, and performance reporting can work together in a regulated category. This helps brands move beyond reach and impressions to evaluate how marketing activity contributes to customer actions and commercial outcomes. Herb Dashboard allows brands to review performance metrics across audience growth, email engagement, clicks, campaign activity, and placed-order value. Herb Reactivate helps update undeliverable contact records where new information is available, allowing brands to reconnect with customers they may otherwise lose.
The personalized health monitoring experience has been greatly changed by the combination of wearable technology and artificial intelligence (AI). The goal of these innovations is to offer reliable and effective synbiotic formulations that cater to the unique health requirements of various age demographics. To summarize, apps focused on meditation and mindfulness are becoming more popular in the health and wellness industry, providing effective and accessible options for managing stress and improving mental health. A rising societal interest in accessible, tech-driven methods for boosting mental wellness is evident in the surge of meditation and mindfulness applications. The trends identified have been meticulously chosen based on their compatibility with contemporary research and their potential to enhance health and wellness practices positively.
Inside the workouts: what HYROX and LES MILLS offer.
Its full-funnel growth strategy connects audience research, education, acquisition, conversion, and retention rather than treating each channel as an isolated campaign. Infused products can differ substantially in cannabinoid content, potency, ingredients, price, and intended customer experience. The category increased 9.8% year over year and was the only major inhalable category consistently gaining share across the markets studied. The difference illustrates why product education and merchandising should account for customer behavior rather than relying on one universal retail experience.